Statistics
Analyze your campaign results effectively
📚 Guidelines
Use the Tag Manager (tracking script)
Learn how to use the Fastory Tag Manager to trigger your own HTML, CSS or JavaScript scripts on your experiences, bots and Fanzone, with consent categories and dynamic variables.
Understand the statistics of your experiences
Learn how to read, filter, and share the statistics of your Fastory experiences: unique users, screen-by-screen funnel, traffic sources, CTA clicks, and games played.
Statistics: users
Learn how to read the Users tab of your experience statistics to track screen views, cookie acceptance, traffic sources, UTM links, and your audience's technical profile.
Statistics: overview
Discover how the statistics overview in Fastory brings together your experience's key KPIs: views per screen, devices, traffic sources, and plays per mini-game.
Statistics: Games
Learn how to read the Games statistics tab in Fastory to track plays per game, analyze Quiz answers, and spot the questions your players find hardest.
Statistics: CTA & Share
Learn how to read the CTA & Share statistics tab in Fastory to measure button impressions, clicks, and sharing activity across Facebook, X, and email.
Statistics: bot
Learn how to read the bot statistics tab in Fastory to spot friction points in your questions and identify which traffic sources bring you the most contacts.
How to track user behavior?
Learn how to use Fastory's Tag Manager to track visits, participations, opt-ins and button clicks in your experiences with Google Analytics 4, Meta pixel and other tracking tags.