The Shop Block – Fastory

The Shop Block lets you showcase and promote your products directly in your Fanzone. Whether you sell jerseys, limited-edition drops, or partner products, it connects your online store to your fan engagement platform in just a few clicks.

What is it for?

The Shop Block is a visual module that highlights specific products from your online store. You can use it to:

Promote official merchandising (match jerseys, collector items)

Highlight exclusive drops or limited collaborations

Redirect fans to your e-commerce platform (your own store, Nike, Fnac, etc.)

Fans discover and interact with your products in the same space where they play and engage, creating a seamless journey from activation to conversion.

Set up the Shop Block

In the Builder, add a new Shop Block from the Block list.

Fill in the following fields:

Title (for example "New arrivals", "Official jerseys", "I want it")

Shop link, by pasting the URL of your online store (for example store.psg.fr)

Add or adjust the product visuals manually if needed.

Customize the CTA button (for example "View the shop", "Buy") or hide it with the eye icon.

Choose the Block behavior: open in a new tab, display as an overlay on the content, or replace the screen in full screen.

Customize the Block style from the Style tab to match your visual identity.

Import your products automatically

By clicking the magic wand icon next to the shop link, you let the AI automatically import the latest featured products from your store. It retrieves:

The product name

The image

The price

You can then adjust each visual manually to keep full control over the final result.

Best practices

Use high-quality images and short, punchy titles

Feature between 1 and 4 products for optimal visibility

Update your offer regularly to keep your merchandising attractive

Combine the Block with in-app messages or seasonal banners to drive traffic

Concrete use cases

If you want to launch a limited-edition drop

Showcase your drop in a dedicated Shop Block, with a punchy title and a Buy button. You can update the visuals and links at any time, even mid-season, without impacting the rest of your Fanzone.

If you want to promote an exclusive collaboration

Create a Block that presents your collaboration or seasonal campaign, with 1 to 4 flagship products and polished images to catch fans' attention.

If you want to redirect to an external store

Simply paste the URL of your club's official store or a partner store (Nike, Fnac, etc.) in the Shop link field, and choose whether the link opens in a new tab, as an overlay, or in full screen.

FAQ

Can I connect any online store to my Shop Block?

Yes. Simply paste your store's URL in the Shop link field. You can point to your own e-commerce platform or to an external store such as your club's store, Nike, or Fnac.

How do I automatically import my products into the Fanzone?

Click the magic wand icon next to the shop link. Fastory's AI then imports the latest featured products from your store, with their name, image, and price.

How many products should I display?

Fastory recommends featuring between 1 and 4 products per Shop Block. This keeps the presentation readable and gives each product optimal visibility.

Can I hide the Block's action button?

Yes. You can customize the CTA button label or hide it entirely with the eye icon, depending on how you want to showcase the Block in your Fanzone.

What happens when a fan clicks on the Shop Block?

It depends on the behavior you chose during setup: the link can open in a new tab, display as an overlay on the Fanzone content, or replace the display in full screen.

Can I update my products mid-season?

Yes. You can edit product visuals and links at any time, even in the middle of the season, without impacting the rest of your Fanzone.