How to read the General tab of your Fanzone statistics – Fastory

The General tab of your Fanzone statistics measures two things: your Fanzone's audience and the share of that audience that has an account. This article explains what each tile counts and how to present these numbers, for example to your management or a partner, without over-interpreting them.

What is it for?

The General tab gives you an at-a-glance view of your audience's size and maturity: how many fans visit your Fanzone, how many come back, and what share of them have already signed up.

These indicators help you track the growth of your community and steer your account acquisition efforts: games with sign-up, rewards, loyalty programs.

Read correctly, they also help you present accurate, defensible numbers to your stakeholders.

Access the General tab

Open your Fanzone.

Click Analytics in the Fanzone menu.

The four tiles appear at the top of the page, right below the filters. If game tabs are enabled on your workspace, they sit in the General tab.

What a "player" means in these statistics

In these statistics, a player is a browser, not a person. On their first visit, the fan's browser is recognized anonymously, and these browsers are what gets counted.

A few consequences to keep in mind:

A fan who visits on their phone and on their computer counts as 2 players.

A fan who clears their cookies or uses private browsing is counted as a new player.

A visit is counted as soon as the fan opens the Fanzone page. They don't need to play or click.

A game opened directly from its own link, without going through the Fanzone, is not counted in these numbers.

The four tiles of the General tab

Tile	What it counts
Users	The sum of the unique players of each day in the period. A fan who came on 3 different days counts 3 times. The text below the number shows the total number of sessions.
Unique players	The number of different browsers that visited during the period. Each one is counted only once.
Players with an account	Among unique players, those linked to an account on your Fanzone.
Conversion rate	Players with an account divided by unique players.

The period, channel and country filters apply to these four tiles, just like the other charts on the page.

Good to know about the Players with an account tile

An account created on another club's Fanzone is not taken into account.

A browser is linked to an account when the fan logs in on that browser.

All existing accounts are taken into account, whatever their creation date.

Reading example

Here is a fictional example over a given period:

Tile	Value
Users	1,200
Unique players	1,000
Players with an account	250
Conversion rate	25%

The gap of 200 between Users and Unique players comes from fans who returned on several days: they are counted several times in Users, but only once in Unique players.

The rate reads as follows: 250 ÷ 1,000 = 25% of the period's audience has an account on your Fanzone.

Interpreting the Conversion rate correctly

It's a share of members, not a number of sign-ups

A long-time member who returns during the period is counted as "with an account". The rate therefore shows what share of your audience has an account. It does not measure how many anonymous visitors signed up during the period.

For example, if the only fans who visited over 30 days are 2 existing members, the rate shows 100%, even though no new sign-up took place.

It's a minimum value

A fan logged in on their computer but anonymous on their phone counts as 1 player with an account out of 2 players, i.e. 50%, even though they are signed up. Your audience's real rate is therefore at least equal to the number displayed.

Best practices

To talk about audience size, favor Unique players: it's the number closest to the count of different fans.

Use Users to show visit intensity and how often fans come back.

Present the Conversion rate as "the share of our audience already signed up", not as a number of new sign-ups.

Point out that the numbers count browsers: a multi-device fan may be counted several times.

Compare periods of the same length, with the same filters, to track a reliable trend.

To measure your games' audience, have fans play them from the Fanzone rather than via their direct link: those visits will then be counted.

Concrete use cases

If you want to present the size of your community, rely on Unique players

Select the period of the season or of the past month. The Unique players number gives the count of different browsers that visited your Fanzone, a solid basis for a review or a partner report.

If you want to measure the effect of an account acquisition campaign, compare two periods

Note the Conversion rate over a period before the campaign, then over a period of the same length after it. An increase means a larger share of your audience has an account.

If you want to compare your acquisition channels, filter by channel

Filter by channel: social media, e-mail, QR Code, etc. The Conversion rate of each channel shows which ones bring the most fans who are already signed up.

FAQ

Why don't the Users and Unique players tiles of the Fanzone show the same value?

Users adds up the unique players of each day: a fan who came on 3 different days counts 3 times. Unique players counts them only once over the whole period. The gap between the two comes from fans who returned on several days.

What is a player in the Fanzone statistics?

A player is a browser, not a person. A fan who visits on their phone and on their computer counts as 2 players, and a fan using private browsing is counted as a new player.

Does a fan have to play a game to be counted in the Fanzone statistics?

No. Opening the Fanzone page is enough to be counted. However, a game opened directly from its own link, without going through the Fanzone, is not counted in the General tab.

What does the Fanzone Conversion rate measure?

The Conversion rate shows the share of the period's unique players who have an account on your Fanzone. It is calculated by dividing Players with an account by Unique players. It does not measure the number of new sign-ups during the period.

Why does my Fanzone Conversion rate show 100% with no new sign-ups?

Because the rate measures the share of the audience that already has an account. If all the fans who visited during the period are existing members, the rate reaches 100%, even if no sign-up took place.

Do the channel and country filters apply to the Fanzone Conversion rate?

Yes. The period, channel and country filters apply to the four tiles, just like the other charts. Since unique players and players with an account are filtered the same way, the rate stays comparable from one filter to another.

Why can the Conversion rate be lower than reality?

A fan logged in on one device but anonymous on another is counted as two players, only one of whom has an account. The displayed rate is therefore a minimum value: the real share of signed-up fans is at least equal to this number.

Are accounts created on another club's Fanzone counted?

No. The Players with an account tile only takes into account accounts created on your Fanzone. A fan signed up only on another club's Fanzone is counted as a player without an account on yours.