Instant Win: the Scratch Game – Fastory

The Scratch Game is one of the formats of your Fanzone's Instant Win Block. The fan scratches a virtual ticket to immediately find out whether they have won a prize.

What is it for?

The scratch game taps into the universal reflex of the scratch ticket: a tactile, satisfying gesture, perfect for distributing promo codes or gifts and creating engagement on your Fanzone.

How is it played?

The fan taps the game button (PLAY by default), then scratches the ticket's surface with their finger. The scratched area reveals the result: win or lose. The result is instant.

Configure your Scratch Game

In your Fanzone editor, click Add a Block and, in the Gamification category, choose Scratch Game.

Link an Instant Win contest: it defines the prizes, the stock, and the winning probabilities. Create one beforehand if needed.

Customize the texts via the three tabs: Introduction, Win, and Lose.

Customize the game button: emoji and text (PLAY by default).

Navigation: enable Open in popup to launch the game in a window; once enabled, the Auto-start option opens the game as soon as it is displayed.

Post-entry action: redirect the fan or trigger a bot sequence once the game is over.

Best practices

Prepare your Instant Win contest beforehand: it is its stock and probabilities that drive the wins.

Write a clear Win screen explaining how to collect the prize (promo code, steps to follow).

Hook up a bot sequence to collect contact details before the prize reveal.

Concrete use cases

If you want a simple, fast mechanic

The scratch game is played in a single gesture: ideal for a mass-market activation where simplicity is key.

If you want to distribute promo codes

Link a promo code contest with a limited stock: each winning ticket delivers a code usable in store.

FAQ

What is the Scratch Game format of the Instant Win?

It is a game where the fan scratches a virtual ticket to find out whether they have won a prize, based on the prizes and probabilities of the linked contest.

How do I add a Scratch Game to my Fanzone?

In the editor, click Add a Block, Gamification category, then Scratch Game, and link an Instant Win contest.

How are prizes and winning probabilities defined?

By the Instant Win contest linked to the Block, which determines the prizes, the stock, and the chances of winning.

Can the game be opened in a popup?

Yes, via the Open in popup option; Auto-start lets you launch the game as soon as it is displayed.

What happens after the game?

You can redirect the fan or trigger a bot sequence via the post-entry action, for example to collect their email.

What is the difference with the scratch mode of the Ecommerce store?

The Instant Win's Scratch Game distributes prizes from a contest on the Fanzone, whereas the Ecommerce store's scratch mode applies to product sales.