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Instant Win: the Mystery Box

Add the "Mystery Box" Instant Win Block: your fans open a box to discover the surprise it hides.

The Mystery Box is one of the formats of your Fanzone's Instant Win Block. The fan opens a box and immediately discovers the surprise it hides.

What is it for?

The Mystery Box plays on the "lootbox" effect: the excitement of discovering hidden content. It is a highly engaging Instant Win for distributing prizes and creating anticipation around your rewards.

How is it played?

The fan taps the game button (OPEN by default), the box opens and reveals its content: if they land on a treasure, they win a prize; otherwise, a screen invites them to try again. The result is instant.

Configure your Mystery Box

  1. In your Fanzone editor, click Add a Block and, in the Gamification category, choose Mystery Box.
  1. Link an Instant Win contest: it defines the prizes, the stock, and the winning probabilities. Create one beforehand if needed.
  1. Customize the texts via the three tabs: Introduction, Win, and Lose.
  1. Customize the game button: emoji and text (OPEN by default).
  1. Navigation: enable Open in popup to launch the game in a window; once enabled, the Auto-start option opens the game as soon as it is displayed.
  1. Post-entry action: redirect the fan or trigger a bot sequence once the game is over.

Best practices

  • Prepare your Instant Win contest beforehand: it is its stock and probabilities that drive the wins.
  • Cultivate suspense in your introduction text to maximize the surprise effect on opening.
  • Add a post-entry action to collect players' contact details.

Concrete use cases

If you want to create anticipation

The Mystery Box is perfect for a "surprise" operation: fans come back to try to open the box and discover the day's prize.

If you want to showcase a premium prize

Link a contest containing a rare prize: opening the box stages the reveal of a treasure.

FAQ

What is the Mystery Box format of the Instant Win?

It is a game where the fan opens a box and discovers the surprise it hides, based on the prizes and probabilities of the linked contest.

How do I add a Mystery Box to my Fanzone?

In the editor, click Add a Block, Gamification category, then Mystery Box, and link an Instant Win contest.

How are prizes and winning probabilities defined?

By the Instant Win contest linked to the Block, which determines the prizes, the stock, and the chances of winning.

Can the game be opened in a popup?

Yes, via the Open in popup option; Auto-start lets you launch the game as soon as it is displayed.

What happens after the game?

You can redirect the fan or trigger a bot sequence via the post-entry action, for example to collect their email.

What is the difference between the Mystery Box and the Bento?

The Mystery Box stages the opening of a single box and the surprise of its content, whereas the Bento offers to choose a compartment among several.

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