How do I create and set up my Bot?

The Bot lets you collect data from your audience through an interactive, personalized conversation rather than a traditional form. Thanks to a natural tone, micro-steps, and well-timed follow-ups, it usually gets more responses and a better conversion rate. This guide walks you through creating, setting up, and triggering your Bot.

The Bot turns data collection into a smooth, engaging experience. Instead of a static form, your audience answers questions asked as in a real conversation, which increases completion.

From the same interface, you can create an interactive contest, collect leads at an event, or enrich your fans' experience, whether you are running a Live In-Stadia activation, a media operation, or a retail campaign.

To access the Bot settings, click the gear icon. Then use the Link your bot to an experience option: it lets you connect the Bot to one or more screens.

You can prevent the Bot from closing until the player meets certain conditions. Access to a game or a piece of content can therefore be conditioned on specific actions, for example requiring the player to accept the rules before continuing through the experience.

The Bot can open in several ways:

To go further, you can read the article How to connect my Bot to my experience.

You can duplicate an existing Bot to reuse its configuration on another experience or another campaign, without starting from scratch.

Use the Bot to ask your questions and collect entries in a conversational format, then condition access to the game on accepting the rules.

Trigger the Bot automatically when users arrive on the home screen and ask for the email address in two steps, highlighting the benefit first to maximize collection.

Adapt the Bot's tone, emojis, and rewards to your audience's context and link it to several screens to guide the player throughout the experience.

It can complement or replace it. The conversational format often improves conversion, especially on mobile.

In the settings (gear icon), use Link your bot to an experience, choose the experience and then the screen, then click the + to add it to other screens.

Yes. Enable the closing condition and set rules acceptance as a prerequisite before continuing through the experience.

Test an opening on home screen load, with a value-driven message, then an opening after an action on the game screens. Then measure the impact on completion.

Yes, create variants per screen or per campaign: vocabulary, emojis, CTAs, and rewards tailored to your audience.

Display the rules, separate the opt-ins, use explicit labels, and offer a "Learn more" link.

Track the open rate, step-by-step completion, opt-in conversion, and CTA clicks, then improve your results with A/B tests.