Fastory Studio
On which channels can you share and promote an experience?
Discover all the channels available to share a Fastory experience (social media, website, email, SMS, QR code) and how to customize metadata and track performance with UTM links.
A Fastory experience is accessible via a link and displays on a web page that requires an internet connection. This means you can share it across a wide variety of channels and multiply the touchpoints with your target audiences.
What is it for?
Promoting your experience across multiple channels lets you reach your audience wherever they are and maximize traffic to your game or campaign. The more touchpoints you multiply (social media, website, email, SMS, notifications, physical media), the higher your chances of participation.
On which channels to share your experience
Social media
Whenever possible, favor sponsored posts on social media to guarantee significant traffic to your experience. On all social networks, the experience opens in a webview directly within the app: it does not open a new tab in the browser. Users can browse easily and return to their social media feed in one click.
- Facebook: as an organic or sponsored post. Most formats work well for sharing Fastory experiences.
- Instagram: via the Link sticker in a story (organic or sponsored) or via the link in bio.
- TikTok: as an organic or sponsored post, using a CTA on the ad.
- X: as an organic or sponsored post.
- Snapchat: as an organic or sponsored post.
On a website
You can embed your experience as an iframe on your website or blog. Several types of integration are available depending on your needs.
By email
Via a button in a newsletter, for example.
By SMS
Via a link embedded in the SMS.
In a push notification
Via a link embedded in the notification.
In physical locations (point of sale, trade show, giant screen...)
Via a QR code, printed or displayed live on a giant screen, for example. To generate it, see the article How do I get a QR code?
Customize the metadata
Your experience's metadata determines how your posts appear when shared on social media. It is therefore important to set it up before promoting your experience.
- Go to the Publish tab of your experience.
- Customize the metadata by choosing the title, description, and image of your published experience.
Note: the image must not exceed 300 KB for WhatsApp and Facebook.
Track your performance with UTM links
UTMs are variables inserted into a link that let you precisely track where your users come from. Once your experience is published (see the article How do I publish my mobile experience?), you can share a link with UTMs on each of your channels to identify your traffic sources.
In the Publish tab, the default links already contain your game's URL and a UTM source that you can share as is. You can also insert your own UTMs if needed.
We encourage you to use UTMs: they will give you a more precise analysis of your game's statistics and performance.
Best practices
- Favor sponsored posts on social media to guarantee sufficient traffic to your experience.
- Set up your metadata (title, description, image) before any promotion to make sure your shares display well.
- Make sure your share image does not exceed 300 KB to stay compatible with WhatsApp and Facebook.
- Always use links with UTMs to measure the performance of each channel.
- Multiply your touchpoints (social media, web, email, SMS, physical) rather than relying on a single channel.
Concrete use cases
If you want to generate maximum traffic quickly
Focus on sponsored posts on Facebook, Instagram, or TikTok. The webview keeps users inside the app and makes participation easier, while letting them return to their feed in one click.
If you want to activate your audience at a point of sale or an event
Generate a QR code and display it on your printed materials or live on a giant screen. Visitors access your experience simply by scanning the code.
If you want to integrate the experience into your digital ecosystem
Embed your experience as an iframe on your website or blog to offer it directly within your environment, without redirecting users elsewhere.
If you want to precisely measure the effectiveness of each channel
Share a link with a different UTM per channel. You will know exactly where your participants come from and can compare the performance of your social media, emails, or SMS.
FAQ
Does the experience open in a new tab on social media?
No. On all social networks, the Fastory experience opens in a webview directly within the app. Users can browse the experience and then return to their social media feed in one click.
How do I customize the preview of my experience when it is shared?
Go to the Publish tab of your experience and enter the desired title, description, and image. This metadata determines how your posts appear on social media.
What is the maximum size of the share image?
The share image must not exceed 300 KB to display correctly on WhatsApp and Facebook.
Can I embed a Fastory experience directly on my website?
Yes. You can embed your experience as an iframe on your website or blog. Several types of integration are available depending on your needs.
What are the UTM links in the Publish tab for?
UTMs let you precisely track where your users come from. The default links in the Publish tab already contain your game's URL and a UTM source: you can share them as is or insert your own UTMs.
How do I promote a Fastory experience at a point of sale or during an event?
Generate a QR code from your experience, then print it on your materials or display it live on a giant screen. Participants access the experience by scanning it. To generate it, see the article How do I get a QR code?