Contests & Prizes
How to create an Instant Win with limited stock per entity?
Manage Instant Win prize stock per store, region, or partner: link each stock to an identifier, add the Instant Win Identifier question to the Bot, and track entries in Audience.
This feature lets a user take part in an Instant Win within the limit of the prizes tied to the identifier they enter. It requires the corresponding add-on.
What is it for?
It is used to manage prize stock per entity (store, point of sale, region). You link each stock to an identifier; the participant, by entering the identifier that applies to them, only plays for the corresponding stock.
Example: a clothing brand chooses its stores' postal codes as identifiers. By entering the postal code of the store near them, the user takes part within the limit of that store's stock.
Setup
- Create your Instant Win and enter, in the table, one identifier per prize stock. This identifier is the one the player will have to type in the Bot.
- In the experience's Bot: add the email question, then the Instant Win Identifier question before the Instant Win question.
This question must come before the Instant Win question to work. The player types their identifier and plays for the linked stock. If they type a wrong identifier, they systematically lose.
Find the identifier in Audience
In Audience and in the winners' CSV file, the identifier entered by participants is displayed under the iw_identifier attribute.
If the add-on is later disabled, the iw_identifier attribute remains displayed for past experiences that used it, so you can keep analyzing your results.
Best practices
- Choose simple identifiers your participants know (postal codes, store codes).
- Always place the Instant Win Identifier question before the Instant Win question.
- Clearly communicate to each audience the identifier they must enter.
Concrete use cases
If you manage stock per store
Use store codes or postal codes as identifiers: each point of sale only distributes its own stock.
If you segment by region or by partner
Assign one identifier per region or partner to distribute prizes precisely and analyze participation by entity.
FAQ
What is the Instant Win with limited stock per entity for?
It distributes prizes per entity (store, region): each participant only plays for the stock matching the identifier they enter.
Where should the identifier question be placed in the Bot?
The Instant Win Identifier question must be placed before the Instant Win question, after the email question, otherwise the feature does not work.
What happens if the player enters a wrong identifier?
They systematically lose the Instant Win, because no prize stock matches their entry.
Where can I find the identifier entered by participants?
In Audience and in the winners' CSV, under the iw_identifier attribute.
Is an add-on required to use this feature?
Yes. It requires the corresponding add-on. Contact us to activate it.