Personalize your texts and CTAs with dynamic variables

Dynamic variables automatically display each visitor's information, such as their first name or email, in your experience's texts. They also let you pass this data to your external links. Every participant gets a personalized experience, with no effort on your part.

A dynamic variable is a keyword you insert into a text, between curly braces, for example {first_Name}. When the visitor sees the screen, the variable is replaced by their own value.

The information comes from what the visitor entered in the bot: first name, email, phone, or a custom attribute you created. You can thus greet each player by their first name, display a code that is unique to them, or recall an answer they gave.

Variables also let you hand over to your website: the collected data can be passed to an external link to continue the journey, for example to pre-fill a form or personalize a landing page.

The variable name must match exactly the attribute collected in your bot. You can combine several variables and free text in a single component.

Example: the text Hello {first_name}, your email is {email} displays Hello John, your email is john@email.com for a visitor whose first name is John.

The replacement happens in real time, as soon as the visitor has entered the information. If the variable has no value for that visitor, it is simply removed from the text and nothing is displayed in its place.

This is the most common use. Place a Text component on the end screen (outro) and write, for example, Thank you {first_name}. When the bot closes, a visitor who entered "Megane" sees "Thank you Megane", and one who entered "Meg R" sees "Thank you Meg R".

On a CTA or a link in the bot, as well as on a share button, the data collected from the visitor (email, phone, custom attributes) can be passed automatically to the destination address, in a secure form.

This option requires enabling external URL data transmission on your workspace. Contact your Fastory representative to enable it.

Once enabled, a secure parameter is added to your link. Reading this data on your website requires a small technical setup on your side: reach out to your developer or your partner.

Ask for the first name in the bot, then add Thank you {first_name} in a Text component on the end screen. Each player leaves with a message addressed to them personally.

Display a code, a category, or an answer given in the bot by inserting the matching attribute between curly braces, in the middle of your text.

Enable external URL transmission, then add a CTA to your website. The visitor's data is passed securely to welcome the person or pre-fill a form.

Collect the first name in the bot, then add a Text component on the end screen with the variable {first_name}, for example Thank you {first_name}. When the bot closes, the first name entered by the visitor is automatically displayed in place of the variable.

You can use the information collected from the visitor: their first name, email, phone, and any custom attribute created in your bot. The variable name, between curly braces, must reuse the attribute name exactly.

Write the attribute name between curly braces, for example {first_name}. You can mix several variables and free text, such as Hello {first_name}. The variable is replaced by the visitor's value at display time.

If the visitor has not entered the matching information, the variable is simply removed from the text and nothing is displayed in its place. So write a text that stays readable even without the value.

Two possible reasons: the variable name does not exactly match the attribute collected in the bot, or the information has not been entered by the visitor yet. Check the spelling of the name and the order of your screens.

Yes. On a CTA, a bot link, or a share button, the collected data can be passed securely to the destination address. This option must be enabled on your workspace beforehand.

Yes. In addition to the first name, email, and phone, you can display any custom attribute created in your bot, by reusing its exact name between curly braces.