How do I insert a button into the bot? – Fastory

Buttons, also known as interactive CTAs, are a great way to boost engagement and guide your participants to your strategic channels. With Fastory, you can easily insert different buttons into your bot to redirect your audience to your website, your social media, or your app store.

What is it for?

Improve the user experience: your fans are just one click away from the content you want to promote.

Collect event leads by encouraging participants to sign up or fill in an external form.

Strengthen your fan experience with direct access to your social media, your ticketing, or your online store.

Optimize your campaigns by creating a seamless journey between the bot and your other communication channels.

How does it work?

You can add a button to any bot message, except the Legal notice message.

Open the bot message you want to add a button to, then click Add a button.

Give it a text and a destination URL.

Choose its style: predefined or custom.

Repeat the process as many times as needed: you can add as many buttons as you like.

Best practices

Choose a button over a plain text link: it is more visible and more compelling, and generates more clicks.

Display your buttons at key moments of the journey: welcome message, participation confirmation, or end of conversation.

Offer several CTAs when relevant, to give your audience different options (ticketing, merchandising, social media).

Dedicate each button to one clear action, so you guide your participants without scattering their attention.

Concrete use cases

If you want to collect event leads

Add a button that redirects to your external registration form to encourage your participants to sign up directly from the bot.

If you want to strengthen your fan experience

Insert buttons linking to your social media, your ticketing, or your online store to give your fans direct access to your content.

If you want to generate sales

Link a button to your online store or your app store to turn a simple interaction into a conversion.

FAQ

How do I add a button to a bot message?

In the Fastory editor, open the relevant message, click Add a button, customize its text, then set its action (website, social media, or app).

Can I add several buttons to the same message?

Yes. You can insert several CTAs into the same message to offer your audience different options, such as "Ticketing", "Merchandising", or "Follow us".

What types of redirects are possible with a button?

A button can redirect to a website, your social media (Facebook, Instagram, TikTok, etc.), or your app's download stores.

Is it possible to add a button to the Legal notice message?

No. For compliance reasons, the Legal notice message cannot contain a button. All other Fastory bot messages support them.

When are the best moments to display a button?

At the end of the conversation, after an interactive contest, or in a key message such as the welcome message or the participation confirmation.

Why use a button rather than a plain text link?

A button is more visible and more compelling than a text link, which generates more clicks and improves your conversion rates in the Fastory bot.