1. What are UTMs for?
UTMs are variables transmitted in the URL that allow to precisely track traffic and users origin.
These UTMs are optional but they allow a better analysis precision of traffic sources.
Generally, it’s possible to find the results of these UTMs in GoogleAnalytics or in a third-party platform capable of processing them.
2. The different types of UTMs
There are several types of UTMs that will allow you to be more precise in identifying traffic sources. Here are the more frequent ones:
This UTM qualifies the channel traffic source.
Example: Newsletter, Google, facebook, twitter, linkedin…
This one completes the UTM_source as it specifies the origin of the traffic.
Example: Email, social, cpc…
This UTM allow to identify on which component the link as been set or from which ad it comes from.
Example: CTA, image, story_ads…
This UTM allows you to associate a link to a marketing campaign.
3. Concrete example of UTMs
You create a newsletter in which several elements redirect towards your website url (a CTA button and a logo).
Here are the UTMs that you should add at the end of the url:
CTA button: www.fastory.io?utm_source=newsletter&utm_medium=email&utm_content=cta&utm_campaign=article_christmas
4. UTMs in Fastory
You’re launching a game and want to precisely track the traffic?
- Go to the editor of your game
- Click on
publish(Discover how to publish an experience)
We generated UTM_sources by default per each channel used.
Copy-paste the link you’re interested in and share it as it is in your marketing channel. You can also add other UTMs if needed.