📱The different Facebook ads formats

Several Facebook ads formats can allow you to reach your marketing objectives. Here is the list of the formats and their specificities:

1/ Image Ads

Design Recommendations

  • File Type: JPG or PNG

  • Ratio: 1.91:1 to 1:1

  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters

  • Headline: 40 characters

  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB

  • Minimum Width: 600 pixels

  • Minimum Height: 600 pixels

  • Aspect Ratio Tolerance: 3%

2/ Video Ads

Design Recommendations

File Type: MP4, MOV or GIF

Ratio: 4:5

Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

Resolution: At least 1080 x 1080 pixels

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 30 characters

Technical Requirements

Video Duration: 1 second to 241 minutes

Maximum File Size: 4GB

Minimum Width: 120 pixels

Minimum Height: 120 pixels

⛔️ Warning: The video ad format should be banned to promote a Fastory experience because it doesn't allow the opening of the experience in the right conditions. The The format ergonomic doesn't allow to validate the cookie consent and generates a vertical scroll under the video that is not user friendly. Here is an example of the bug with this ad format:

3/ Stories

Design Recommendations

File Type: JPG or PNG

Ratio: 9:16

Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the call-to-action.

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Technical Requirements

Maximum File Size: 30 MB

Minimum Width: 500 pixels

Aspect Ratio Tolerance: 1%

4/ Carousel

Design Recommendations

Image File Type: JPG or PNG

Video File Type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Description: 20 characters

Landing Page URL: Required

Technical Requirements

Number of Carousel Cards: 2 to 10

Image Maximum File Size: 30MB

Video Maximum File Size: 4GB

Video Duration: 1 second to 240 minutes

Aspect Ratio Tolerance: 3%

5/ Collection

Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

Image Type: JPG or PNG

Video File Type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Text Recommendations

Primary Text: 125 characters

Headline: 40 characters

Landing Page URL: Required

Technical Requirements

Instant Experience: Required

Image Maximum File Size: 30MB

Video Maximum File Size: 4GB

💙 Which formats should you prioritize to promote a Fastory experience?

Most of the formats are adapted to the promotion of a Fastory experience. We encourage you tu use stories as they allow you to enjoy the vertical screen of mobiles and offer an immersive experience.

Regarding ads placement, we recommend you to use mobile only (as the experience is thought for mobile) by choosing to display the ad only in the newsfeed.

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