Carousel, photo & video ads

  1. Click Create an Ad
  2. Select your objective

We recommend to choose the "traffic" goal, in order to make sure Facebook will optimize your ads placements and reach to lead people to your story.

     3.Pick Audiences according to your marketing goals. Then, in the Ad Set section, click Placements.
     4. Select the Edit Placements, then select the Facebook placement.
     5. Click Feed and Mobile only.
     6. Precise your "budget & schedule" options and go to the Ad section.

Canvas ads

Keep in mind before starting that it's a best practice to have thought through what sort of experience you want to create for people you’ll see both your canvas and story, to provide people with a consistent and seamless experience.

Also remind that canvas ads will add a step between the user newsfeed and your story, that’s why this type of ad is only relevant if you plan to create a consistent experience from Facebook to your story.

Canvas ads are a good way to let users enter your story experience gradually. Add your story link to your canvas ad so people learn about your company in a more interactive way. Thus, you’ll also capture valuable profile data you’ll be able to use in your marketing.

  1. Click Create Ad.
  2. Choose Traffic objective. Name your campaign and click Continue.

    3. Choose your audience, budget and schedule for your ad.
    4. Under Format, choose Canvas. Add a single image, video or slideshow that people will see in their Facebook News Feed. When a person taps on this image, video or slideshow, the Canvas will open.
   5. Select your Canvas

  • To create a new Canvas quickly, you can select one of these layouts: Single Screen, Storytelling, or Fullscreen media. 

If you want to create an immersive experience from Facebook ad to your story, we strongly recommend to use Storytelling or Fullscreen media layouts.

  • To create a new Canvas from scratch, select Open blank Canvas and click Continue.

  6. Add components: Here are some components we advise you to use in a canvas before your story:

  • Adding a Header

A header is an image that appears (and remains fixed) at the top of your Canvas. If it doesn't fit the width of the screen, you can select a background color to fill in the empty space. Unlike other Canvas components, you can only have one header and it has to be at the top of the Canvas.

  • Adding a Photo

A photo is a single image you can add to your Canvas. You can add your story url on photo as well.

  • Adding a Button

We advise you not to bother users with call to actions after each component. If you still want to show several call to actions, make sure to add your story link on every button so people won’t leave the canvas on another site.

  • Adding a Carousel

A carousel is a series of images and (optionally) links that people viewing your Canvas can swipe through. Each image should be the same size and directs to your story. Tapping an image will send people to the story.

Important: If you want to add a link to a carousel card, you must select the Fit to width option for that card's image.

  • Adding a Text Block

A text block is a space to add text to your Canvas. This is the opportunity to explain why user should proceed further with your story.

  • Adding a Video

To add a video (including 360 video) to your Canvas.

  7. Be sure to click Save Draft throughout Canvas creation so you don't lose any work. You can also save to come back and finish later.

Important: Don't click Finish until you're sure your Canvas is done. Learn more.

When you think you're done, try previewing your canvas on a mobile device. If you're happy with it, click Finish. You'll then be given a URL you can use for Page posts, mobile app ads, website click ads, and website conversion ads. Now that you've created a Canvas, learn how to use it in an ad.

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