Here is a lexicon that will help you understand the Fastory platform.

Fastory Experience 

This is a full mobile experience, composed by one or more screens (one screen for Landing Pages).
You can add as much screens as you want and reorganize their order. For this, just select the screen you want to move, then drag and drop it in the timeline.

Experiences' formats
You can create Video Stories or Web Experiences:

  • Web Experiences: Microsite, Landing Page or mini-game (mostly answer website traffic/conversion, product selling or Lead Generation goals);
  • Video Stories: Video Stories that you will be able to share through Instagram, Snapchat... (mostly answer to Brand Awareness or Social Engagement goals). 

For more details about this topic, read "How to choose between Microsite, Video Story, or Landing Page?"


We call "screens" the items that constitute your experience:

A Landing Page is composed by one screen, on which the user can scroll to see more content, while a microsite is composed by one or more screen. 

Screens' types

For microsites, you can choose from different screens' types:

  • content;
  • website preloader;
  • games (Swipe Quiz, Memory Game, Toss Game, Kicking Game, Runner Game, Swipe Poll, Trivia Quiz, Voting Contest, Selfie Contest);
  • etc.

You can add content screens in a Video Story, while a Landing Page is composed of only one page. But for both of them, you can add components.


Components are different types of content you can add on screens, for the experience to be as immersive as possible. Below, you'll find the screenshot of our components' list:

If you want to know how to add and set the components' layout, you can read our article about adding and organizing components.

Animated Cover

A cover is a full screen component composed by an animated headline and a background video or picture. You can add it in a Microsite, a Landing Page or a Video Story, at any location of your experience.
We provide you with a gallery containing dozens of covers to help you fasten the creation process, but you can obviously customize them: learn how to customize covers.


The Bot feature enables you to start a conversation with your audience and collect their data. Learn how to set up your Bot and increase your conversion rate!


We call "Hub" the space where you can find all your experiences. You can share the Hub with a URL, or integrate it directly into your website to increase the number of views. Click here to know more about Hub and the Hub light.


We call "studio" your dashboard. From there, you can see the screens' timeline and access a lot of menus, which will enable you create a unique experience your fans will remember with delight:


A workspace is like a folder where you can create and manage your experiences. One is created by default when you sign up. You can rename it, create a new one and invite your colleagues. Discover more about how to deal with workspaces, and how to invite co-workers.


You can activate various Add-ons in Fastory (57 in total), which enable you customize your experience. You can search them by name or filter them by:

  • type (experience type, contest, headlines, promotion, analytics, integration, lead management, etc.);
  • goal (awareness, leads qualifications, productivity, conversion).

 Below you'll find a non-exhaustive list of Fastory's Add-ons:

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